Christmas Looks 2012
Ten tantalizing vignettes to suit every holiday mood.
German floral designer Gregor Lersch reveals his latest holiday designs in the new book Modern Floral Christmas Works.
Jefferson’s honors tradition while positioning itself for future holiday growth during the business’s annual Christmas open house.
Real Florists’ Holiday Specials
Florists from all across North America share their successful sellers from Christmas past.
Home (Decorating) for the Holidays
Tips for evaluating and entering a new market segment that has the potential of generating substantial revenues and profits.
Fresh Flower Report
The latest data on America’s cut flower and greens supplies.
Write a Slogan, Win a $1,000 Marketing Package
Your catchy flower slogan could be seen by 16 million people and printed on Syndicate Sales trucks.
Christmas Sales: Reasons for Optimism
Our 11th annual holiday survey shows encouraging signs of a rebound in consumer spending.
Reviewing Stand by Frances Dudley, AAF
Florists' Review Bookstore
Product Source Guide
by Talmage McLaurin, AIFD
ON THE COVER
MATERIALS: Mixed New Boxwood Topiary Tree, Styrofoam Apples and ornaments from Melrose International; Urban Metallic square pot from Accent Décor; Birch Candleholder from burton + BURTON; Patrician® pillar candle from Candle Artisans; ribbon from Reliant Ribbon.