Garden Grace
Coordinating casket sprays, set pieces and arrangements convey a gardeny aesthetic in a trio of color schemes.

Statement Piece
Arranged in symmetrical sections, this common variation of a traditional casket spray is one of more than 120 designs shown in Sympathy Flowers, published by Florists’ Review Enterprises.

Joseph Earl Smith, AIFD: 1946-2012
A tribute to an American treasure.

2012 Retail Florist of the Year: Dr Delphinium
Unparalleled service and a strong focus on its core business lead this shop to succeed.

Schooled in Sympathy
New York City florist Lewis Miller shares his perspective on sympathy flowers in a class for FlowerSchool New York.

Sympathy Business: What a Change
Ten ideas for grabbing your share of today’s memorial flower segment.

Care and Handling: What’s Really Going On
Our exclusive survey reveals florists’ real flower care practices.

Comforting Remembrances
The market for bereavement gifts is strong.




Reviewing Stand by Frances Dudley, AAF
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by Talmage McLaurin, AIFD

 

ON THE COVER
MATERIALS: ‘Showtime Cerise’ roses, ‘Lila SNJS’, ‘Porto Fino’, ‘Rossini’ and ‘Santa Fe’ callas (Zantedeschias), miniature Gerberas, ‘Neon Purple’ Dianthuses and ‘Andante’ Trachelium from Esmeralda Farms; Galax and Begonia leaves, succulents and Echeveria plants from favorite suppliers; 18” Oasis® Mâché Open Heart from Oasis® Floral Products.

 

 

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Exciting bonuses this month online:

Hands-On How-To Video:
textural harmony

Burlap-covered leaves carry the motif of a cloth-covered planter into the floral design.




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