Garden Grace
Coordinating casket sprays, set pieces and arrangements convey a gardeny aesthetic in a trio of color schemes.

Statement Piece
Arranged in symmetrical sections, this common variation of a traditional casket spray is one of more than 120 designs shown in Sympathy Flowers, published by Florists’ Review Enterprises.

Joseph Earl Smith, AIFD: 1946-2012
A tribute to an American treasure.

2012 Retail Florist of the Year: Dr Delphinium
Unparalleled service and a strong focus on its core business lead this shop to succeed.

Schooled in Sympathy
New York City florist Lewis Miller shares his perspective on sympathy flowers in a class for FlowerSchool New York.

Sympathy Business: What a Change
Ten ideas for grabbing your share of today’s memorial flower segment.

Care and Handling: What’s Really Going On
Our exclusive survey reveals florists’ real flower care practices.

Comforting Remembrances
The market for bereavement gifts is strong.

Reviewing Stand by Frances Dudley, AAF
Biz Bits


Fresh Flower
What's New
Inspiration Gallery

Hot Topic

Marketing Magic

Florists' Review Bookstore
Advertisers Index
Product Source Guide
by Talmage McLaurin, AIFD


MATERIALS: ‘Showtime Cerise’ roses, ‘Lila SNJS’, ‘Porto Fino’, ‘Rossini’ and ‘Santa Fe’ callas (Zantedeschias), miniature Gerberas, ‘Neon Purple’ Dianthuses and ‘Andante’ Trachelium from Esmeralda Farms; Galax and Begonia leaves, succulents and Echeveria plants from favorite suppliers; 18” Oasis® Mâché Open Heart from Oasis® Floral Products.



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Exciting bonuses this month online:

Hands-On How-To Video:
textural harmony

Burlap-covered leaves carry the motif of a cloth-covered planter into the floral design.

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