Faux Exotique
Permanent blossoms follow the lead of today’s fresh floral fare.
Everlasting
A new book from German publisher Bloom’s explores Euro-style permanent and dried floral décor for offices and homes.
Silk Specialist
Businesses and home owners count on The Silk Touch for top-quality, realistic permanent botanicals.
Gift and Home Insights
Florists reveal what’s up, what’s down and what strategies they use to buy and sell giftware and home décor.
Conventional Learning
Knowledge and networking opportunities will be plentiful at national and international conventions this summer and fall.
Shows of Summer
A glimpse into what’s on tap at top upcoming gift shows.
Tropical Scentsations
Explore the latest trends in candles and fragrances.
Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Technique
Wedding
Sympathy
How To
product
Fresh Flower
What's New
Candle & Fragrance Gallery
business
Hot Topic
Marketing Magic
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Trendspotting
by Talmage McLaurin, AIFD
ON THE COVER
MATERIALS: Anemones from The Sun Valley Group; ‘Green Tea’ roses from Royal Flowers; Gala® Bouquet Holder from FloraCraft; Oasis® UGlu™ Adhesive Dashes from Oasis® Floral Products; lily grass (Liriope), enameled wire and wire wreath forms from favorite suppliers.
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