Permanent blossoms follow the lead of today’s fresh floral fare.
A new book from German publisher Bloom’s explores Euro-style permanent and dried floral décor for offices and homes.
Businesses and home owners count on The Silk Touch for top-quality, realistic permanent botanicals.
Gift and Home Insights
Florists reveal what’s up, what’s down and what strategies they use to buy and sell giftware and home décor.
Knowledge and networking opportunities will be plentiful at national and international conventions this summer and fall.
Shows of Summer
A glimpse into what’s on tap at top upcoming gift shows.
Explore the latest trends in candles and fragrances.
Reviewing Stand by Frances Dudley, AAF
Candle & Fragrance Gallery
Florists' Review Bookstore
Product Source Guide
by Talmage McLaurin, AIFD
ON THE COVER
MATERIALS: Anemones from The Sun Valley Group; ‘Green Tea’ roses from Royal Flowers; Gala® Bouquet Holder from FloraCraft; Oasis® UGlu™ Adhesive Dashes from Oasis® Floral Products; lily grass (Liriope), enameled wire and wire wreath forms from favorite suppliers.