The American Floral Trends Forecast 2012-2013: Made in the USA
Our biennial forecast presents five looks that turn to the ideas and inspiration found within our national visionary spirit, creative heritage and design communities.
Romantic Notions
Easy ribbon and fabric treatments add personality and personalization to Valentine’s Day arrangements, no matter what your customers’ style preferences.
Roses: What’s New for 2012
The world’s top rose breeders have been working overtime to develop new varieties. These 87 stunning selections are sure to entice this year’s Valentine’s Day rose buyers.
Home Style
Exquisite designs, flower arranging classes and an exclusive home collection come together to form a successful spectrum at L.A.’s Floral Art.
State of the Industry
We will continue to face the challenges of a tough economy and changing consumer demographics in 2012, and our survival will be determined by our ability to become more relevant to all of today’s and tomorrow’s consumers.
5 Under 35
These five young florists are making their mark on the industry.
Roll Up Your Sleeves, and Stay Alive
Thirteen tips for enduring the challenges of today’s retail floral marketplace.
QR Codes
Learn how to get them, how to use them and what they can do for your floral business.
Reviewing Stand by Frances Dudley, AAF
Biz Bits
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Wedding
Sympathy
product
Fresh Flower
What’s New
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Hot Topic
Marketing Magic
Briefs
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Trendspotting
by Talmage McLaurin, AIFD
ON THE COVER
MATERIALS: miniature callas from CallaCo, a division of Golden State Bulb Growers; tulips from The Sun Valley Group; asters (Callistephus) and Hydrangeas from favorite suppliers; ribbon from Offray; Plateau Vase from Syndicate Sales.
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