Need a boost in your summer business?
Check out these fun marketing ideas for not-so-well-known occasions.
National Rose Month. This is a natural marketing opportunity for a flower shop. Offer several arrangements featuring Americans’ favorite flower. Work with your preferred supplier to pass along special pricing on roses to your customers.
National Iced Tea Month. Develop a promotion featuring a variety of packaged teas or tea-themed gift baskets. Brew several pitchers of this refreshing beverage to offer your customers as they shop.
National Candy Month. This sweet occasion offers several applications for flower shops. Fill a collection of decorative glass apothecary jars with individually wrapped candies for customers to enjoy. If you have a candy counter, consider a promotion such as “Buy three truffles, get the fourth free,” or a percentage off a different fudge flavor each week. And be sure to get social: Draw participation from those who “like” your business on Facebook by informing them of National Candy Month and asking them to post their favorite kind of candy.
Perennial Gardening Month. Do you have a garden center? Host a seminar offering gardening tips for keeping perennial gardens beautiful all season.
First Day of Summer, June 21. Create a festive promotion, featuring balloons and colorful flowers, balloons and summertime giftware, that focuses on the fun, lazy days of summer. Remind customers, via signage, that they can bring summer’s bounty into their homes with their favorite flowers. Showcase flowers that are available only during the summer, and also promote flowers that customers associate with the season, such as sunflowers.
National Ice Cream Month. Celebrate by offering novelty ice cream sundaes made with flowers as a shop special. Consider partnering with a local ice cream shop to swap these fun and creative arrangements for coupons for their edible counterparts, and offer the coupons as a bonus gift to those who purchase the floral sundaes. National Ice Cream Day, or “Sundae Sunday,” is July 17.
Parents’ Day, July 24. Parents’ Day gives you the opportunity to interact with your future customers—children—and help grow their love of flowers. Offer a station where children can pick out flowers for their parents and create small arrangements.
Sisters’ Day, Aug. 7. Publicize this day with signage that celebrates sisterhood in all forms, including biological sisters, sorority sisters, sisters-in-law and close friends. Create a display of gift items, including flowers, plants, candy, plush, balloons, greeting cards and photo frames. Encourage customer engagement by asking shoppers to bring in photos of sisters in exchange for a small discount on a special design, and post the photos in your shop. Also consider offering classes for sisters to learn simple floral designs together.
National Relaxation Day, Aug. 15. This day offers the perfect excuse for reducing stress and improving one’s lifestyle by relaxing. Suggest a bedside floral bouquet to customers, either for themselves or a loved one, and if you have a line of spa products, be sure to promote them as well.