How to Become a World-Class Florist

  by Donald Cooper

To survive and thrive in today’s tough business environment, your operation has to be “world class.” Mediocrity is no longer an option.

To become the top florist in your community (or to remain in that position if you’re already there), you have assess your business and create a plan for addressing its shortcomings.

To help you determine which areas of your business need improvement, click here to download my “Business Key Challenge Audit Sheet.” It will tell you in three minutes where you need to focus your time and attention, and it will provide you with a road map for setting both long-term and short-term goals for your company.

Reprinted with permission from The Donald Cooper Corporation “Business Management Newsletter,” January 2011.


Donald Cooper is an internationally known business coach and speaker who works with businesses on marketing, service and business excellence. Drawing on his experience as an award-winning manufacturer and retailer, he has helped thousands of companies in dozens of industries throughout the world redefine and reinvent their businesses.

For information on how Mr. Cooper can help your business sell more; manage smarter; grow your bottom line; and create, deliver and communicate value, visit, e-mail or call (416) 252-3704.

To subscribe to Mr. Cooper’s free monthly e-mail “Business Management Newsletter,” e-mail, or visit

To access free articles on marketing and management, visit, and click on the “Free Articles” button.

To book Mr. Cooper, contact Sharen Skene at (416) 252-3704, or e-mail

Florists' Review Enterprises, Inc..
PO Box 4368
Topeka, KS   66604

Phone: 800-367-4708
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