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Roses, Roses, Roses!
Imaginative new ways to offer these cherished blossoms.
Flower Vogue
Fifteen top floral designers identify the current directions in
the art of arranging flowers in this exclusive FR feature.
American Floral Trends 2005
An update of the most important floral trends for the coming
year.

Roses: New and Now
Thirty of the newest roses available for Valentine’s Day 2005.
Rose Care 101
How to increase the vase life of America’s favorite flower.
A New Modern Aesthetic
Today’s home interiors, whether all-modern or almost any other
style, are trending toward contemporary, clean and uncluttered.
Keys to Business Success in 2005
For florists, the key to surviving and thriving in the near
future is to become marketers, not sellers, and relationship
builders.
A Look into our Crystal Ball
Discover what issues experts predict will affect the way you do
business in 2005.
Marketing to Women
Studies show that women hold all the purse strings in America,
particularly when it comes to floral purchases.
Contemporary Style in the Heart of the Midwest
Studio Dan Meiners brings a fresh feel to downtown Kansas City.
Merchandising Basics
The best tips you’ll ever read for laying out your store and
displaying your merchandise.
Showing Solidarity
Agriflor, La Flor de Ecuador 2004 brings further unity to
Ecuadorean flower growers.
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Reviewing Stand by Frances Dudley
Under Thirty
Wedding Bouquet
Technique
Display Idea
Tradition
Trend Watch
Biz Bits
Hot Topic
Fresh Flower by Steven W. Brown,
AIFD
Practical Floristry by Teresa P. Lanker
Customer Service by George Whalin
How To
New Products
Business Briefs
Florists Review Bookstore
Magazine and Book Distributors
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD

Roses, Roses, Roses
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Florists' Review
Enterprises, Inc.
PO Box 4368
Topeka, KS 66604 |
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Phone:
800-367-4708
Local: 785-266-0888
Fax: 785-266-0333 |
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©Copyright 2004 Florists'
Review Enterprises
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