Roses, Roses, Roses!
Imaginative new ways to offer these cherished blossoms.

Flower Vogue
Fifteen top floral designers identify the current directions in the art of arranging flowers in this exclusive FR feature.

American Floral Trends 2005
An update of the most important floral trends for the coming year.

Roses: New and Now
Thirty of the newest roses available for Valentine’s Day 2005.

Rose Care 101
How to increase the vase life of America’s favorite flower.

A New Modern Aesthetic
Today’s home interiors, whether all-modern or almost any other style, are trending toward contemporary, clean and uncluttered.

Keys to Business Success in 2005
For florists, the key to surviving and thriving in the near future is to become marketers, not sellers, and relationship builders.

A Look into our Crystal Ball
Discover what issues experts predict will affect the way you do business in 2005.

Marketing to Women
Studies show that women hold all the purse strings in America, particularly when it comes to floral purchases.

Contemporary Style in the Heart of the Midwest
Studio Dan Meiners brings a fresh feel to downtown Kansas City.

Merchandising Basics
The best tips you’ll ever read for laying out your store and displaying your merchandise.

Showing Solidarity
Agriflor, La Flor de Ecuador 2004 brings further unity to Ecuadorean flower growers.



Reviewing Stand
by Frances Dudley
Under Thirty
Wedding Bouquet

Display Idea

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by George Whalin
How To
New Products
Business Briefs
Florists Review Bookstore
Magazine and Book Distributors
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


Roses, Roses, Roses

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