ON THE THEME | YOUR BEST YEAR EVER

Having Your Best Year EverHaving Your Best Year Ever

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” — Charles Darwin

On a recent visit to Ecuador for Agriflor 2016, I took a side trip to the Galapagos Islands. During that visit, I was reminded of the quote above from Charles Darwin, who made the islands so famous for his research on Natural Selection.

The quote seemed so appropriate to this issue. Having your best year ever implies change and adaptation. Just as Florists’ Review is launching its new inititiatives, so must you.

If you had a bad year, or even if you had a pretty good year, to get better, you must make changes and adapt to the changing global economy. Just as those animals did on the Galapagos Islands when they found themsleves stranded in a new and unfriendly environment — they adapted, or they became extinct.

Similarly, many of us are looking ahead to see what changes we must make in order to survive the new economic climate.

To kick off the year, we’ve dedicated this issue to finding new and innovative paths for the magazine and our readers.

We’ve brought in business consultants, and we’ve asked your successful peers, “How do you become successful in this industry?” We’re sharing those answers with you in hopes that you learn from their success and put it into proactive use in your business.

Every business strategy is unique. Each of us has to find our own way, but that doesn’t mean we have to do it alone.

Florists’ Review is dedicated to continually uncovering and sharing new niches, strategies and products that bring success to our readers. We hope you can adapt these ideas to your own business model.

We want to hear from you. Send us your ideas, comments, floral designs and strategies.

By sharing, we make the entire industry stronger.

Travis
BY TRAVIS RIGBY, PUBLISHER
TRAVIS@FLORISTSREVIEW.COM

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