Florists hope to see new business bloom

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Florists hope to see new business bloom

Jackie Gambill, left, and Liz Gillison, owners of Freesia and Vine. Liz Gillison and Jackie Gambill each took different routes to their new flower business, Freesia and Vine, but they’re hoping a somewhat unique approach to the floral trade will help their company take root and bloom. They spoke recently with The News-Post about their new business and some of the challenges facing florists today. LG: I started working at a shop in Frederick, downtown. And I’d gotten a divorce, and I kind of needed to reinvent myself. And I started out as sort of a helper for a designer there, and I just sort of gradually started to make things on my own until I ended up becoming one of the lead designers there. And she stopped doing flowers, and … we knew we worked well together and we thought that we could come up with a good concept that was unique and was different from everyone else in town. JG: My mom loved to garden and [had] a love of flowers. She actually worked at a florist, so [she] always [had] an appreciation for flowers and the work behind them. I have a degree in finance, but after staying home with the kids and such, about 15 years ago I joined All Saints Flower Guild, and that really was like my first experience doing actual arrangements and such. And just learning and growing through that and then taking different courses and doing some weddings on the side and also working at the shop with Liz, I [gained] experience there with different styles and the care of flowers. We both really enjoy it, and I think we’re going to bring a new kind of idea about flower delivery to Frederick. JG: We currently do not have a store location, but we were just looking at a property today. So we’re hopeful to be somewhere close to all the action downtown, but we don’t need to be right in the thick of things because we’re thinking a lot of our business still will be mainly online. But we will host workshops, and we’ll do weddings and such. But we’ll have a location that will be easily accessible to people if they want to pop in. LG: For wire services like FTD or 1-800 Flowers, it’s been huge, to be able to deliver from faraway places to people. And they’re also very consistent with the way that they make things. I don’t know if that’s necessarily a good thing, but I think for the wire services it’s been good. For us, I think we’ve been — in a very short amount of time — we’ve been able to reach a lot of people. We have a Facebook page, we have an Instagram page, and we have the website, and they all are sort of interactive. And we try to update everything pretty frequently so that we can reach as many people as we can. Like everything, there’s good and bad. […]