Floral workshop experience blooming – in Fall River, too

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Floral workshop experience blooming - in Fall River, too

At Alice’s Table events , participants create floral arrangements at restaurants, bars, bridal showers and other gatherings. The hottest trend in “experiences” started with founder Alice Rossiter Lewis hosting her own floral arranging workshops in the Boston area. In 2015, she founded the company Alice’s Table to empower women by giving them the opportunity run their own experience-based business. But it was an appearance on “Shark Tank” in January that was the turning point of explosive growth, Lewis said in a phone interview last week. “It was a six-minute promo on prime time television.” Rossiter Lewis’ business also attracted “Shark Tank” entrepreneurs Mark Cuban and Sara Blakely, who invested $250,000 in the business-in-a-box that provides the marketing and support tools for its “execs,” who run their own Alice’s Table floral arranging workshops. A couple weeks after that show aired, Rossiter Lewis made another national television appearance on the Feb. 2 episode of Live with Kelly and Ryan. Alice’s Table events were also number one on the GH website’s Jan. 29 list of “15 Experiences You Can Gift Instead of Store-Bought Stuff.” Alice’s Table events are selling out across the country and entrepreneurs are signing on to the new business. Before “Shark Tank,” the steadily growing business had about 100 execs. Now there are 240 across the country, and the number’s growing. “It’s been a busy five weeks,” said Lewis. When execs buy into the business, they receive a starter kit with reusable products such as aprons and rose clippers to use in the workshops. Alice’s Table also supplies “the back office,” as Rossiter Lewis described services such as marketing, technology, invoicing orders and packaging. Aside from a couple of husband and wife teams, all of the execs so far are women, she said. One of those execs, Alison O’Brien, a native of Somerset and current Fall River resident, is bringing the uber-popular floral arrangement experience to Greater Fall River with a couple events at The Cove Restaurant and Marina. At the end of March, her event group will create Easter centerpieces and in early May, Mother’s Day bouquets . “Alice’s Table has been a perfect creative outlet. I have seven years experience in the floral industry and love sharing all the tips and tricks I have learned along the way,” said O’Brien, an exec since July. “Alice’s Table events provide the perfect night out and it doesn’t even feel like a job. I have met so many lovely women in my classes so far, and I can’t wait to see what the future holds.” Rossiter Lewis, who was working in the tech industry, started hosting her own floral arranging workshops at bars around Boston. She knew she was on to something with the creatively accessible version of paint and pour and other art night experiences when she sold more than $100,000 in tickets to the events in her first eight months, she said in the phone interview. Long before the business started, Rossiter Lewis was planting the seeds of […]