International Women’s Day, March 8, is a holiday to celebrate the social, economic, scientific, cultural and political achievements of women around the globe. This holiday has been extremely popular in other countries, and in the United States, where it is known simply as Women’s Day, the number of people celebrating it has been on the rise in recent years, due, in large part, to promotional efforts within the floral industry.
The Society of American Florists (SAF) has compiled stories of flower growers and floral retailers and organizations that helped commemorate the holiday in 2016.
- In Charleston, S.C., Tiger Lily Florist gave away 300 daffodil bouquets. The shop asked for a small contribution for each bouquet, with Tiger Lily donating the proceeds to Thrive SC, a local organization supporting victims of domestic violence.
- The Association of Floral Importers of Florida (AFIF), in conjunction with American Airlines, the Miami-Dade Police Department and the Transportation Security Administration (TSA), handed out more than 25,000 bouquets to those traveling through the Miami International Airport (MIA) because “nine out of every 10 flowers entering the U.S. comes through MIA.”
- At the Philadelphia Flower Show, FTD gave away 10,000 tulip-and-Iris bouquets, which were donated by The Sun Valley Group and were wrapped in sleeves promoting Women’s Day and FTD’s #ILookToHer social media campaign.
- As part of the “Love, Honor, Respect” social media campaign, Arizona Flower Market, a division of Arizona Family Florist in Phoenix, Ariz., gave every woman who came into the market March 8 and 9 a 10-stem bunch of Gerberas.
Read more about the floral industry’s International Women’s Day promotions here.