Floral Designer Focus: Joyce Mason-Monheim

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Floral Designer Focus: Joyce Mason-Monheim

Recently, Joyce Mason-Monheim, (AIFD, CFD, PFCI, AzMF), came to our headquarters to conduct a special learning series for our employees: AD Educate. We’ll have more on that later, but in the meantime we had an opportunity to sit down with Monheim and pick her brain relating to plants, flowers and all things pretty. AD: Tell us a little more about how your relationship with Accent Decor started. JMM: Accent Decor has always been present in everything that we do and all of the major events that we’ve been involved with especially AIFD Symposium . However, it wasn’t until Sylvia Cup and Margaret [Accent Decor co-founder and Director of Philanthropy] was right there in front of me watching me design, that I got to meet her and get to know her better. That’s how it all really started! AD: Floral trends are forever changing and evolving. What current floral trends are exciting you these days? JMM: The one trend that I’m really loving now that it’s coming back is all of the heavy foliage – all of the varieties and textures. Green, being my favorite color, makes all of these shades of green that are back in style very exciting. We are seeing some very unusual flowers coming into the market and being commercialized for consumer use which is really fun. For instance, Butterfly Ranunculus. And lots of different varieties that are changing up which is always fun to see. Growers and breeders have been exploring many different things for a long time and they are just now coming forward with things that are more sustainable for floral design which allows us to switch up varieties. We have had Ranunculus forever but now we have this new species which makes designing exciting! They’ve been doing this more and more which keeps things new and fresh! AD: What would you say is a tried and true trend that regardless if it went ‘out of style’ according to the industry, you would keep going with it because you love it so much? JMM: So, there are really fifteen to eighteen floral design styles, most of them have been around for hundreds of years. So they never really go ‘off trend’ it’s more the products that we use that’s the most trend forward part. I really love the use of color and it’s on the trends that I want to stay so that we can continue to explore new color palettes, etc. Getting away from that neutral / blush palette that has been so dominant for a long while now. While it truly is so pretty, with the use of Pinterest , it’s very difficult as a designer and really more of a hindrance because now they see it and that’s what they want and it doesn’t give us much freedom for exploration as a designer as their mind is already made up. Before, when we had consultations they came into meetings looking for answers as they weren’t really exposed to trends the […]