Floradecora 2018: the right flowers and plants for all styles

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Floradecora 2018: the right flowers and plants for all styles

The market place for fresh flowers and ornamental plants was a rich source of fresh ideas that buyers from supermarkets, home improvement stores, garden centres, florists, furniture stores, furnishing shops, gift boutiques, event planners, hotels and restaurants can use to inspire and surprise their customers. Floradecora supplements Christmasworld – International Trade Fair for Seasonal and Festive Decorations – perfectly with genuine green. As the market place for fresh flowers and ornamental plants, Floradecora expands the spectrum of festive decorations at a time when it is more important than ever before to attract customers on the emotional plane – with a shopping experience that remains in fond memory. The highlight of the second edition of Floradecora were 40,000 long-stemmed red roses by Dutch rose grower and importer, de Ruiter, whose impressive presentation demonstrated just how extravagant decorations with roses can be. For the designer duo of 2Dezign, the ‘queen of flowers’ was the source of inspiration for ‘The Loft’ special show with its voluminous bouquets, and for decorating the stairs up to the Floradecora exhibition space in the light-flooded Galleria – both visual merchandising measures exerted a magic power of attraction. The enchanting fragrance of the flowers also played no small role in spontaneously persuading visitors that flowers and plants touch the senses and reach people’s hearts directly. Adding extra vitality to decorative trends There was a host of ideas on display at Floradecora, all of which contributed something to the trends at Christmasworld and helped bring added vitality to decorations in a wide variety of styles. ‘Vivid heritage’, rooted in a lively folk tradition, is supported by bold, plate-sized, brightly-coloured blooms including dahlias, hydrangeas and lilac blossom, as well as sprigs with red berries and amaryllis in a coat of red wax. ‘Balanced sobriety’, simple and perfect in the purism of its design, is set against an aesthetic background of grasses, sprigs of wood and pine cones, tightly bound bouquets of white roses or bunches of white tulips in painted presentation cases. The surprising contrasts at play in ‘eclectic gathering’, reflect delicate cherry blossom, lilies, larkspur and sweet pea with graceful blooms in fruit-coloured tones, hyacinths in a jar with pearlescent paper or yellow and lilac chrysanthemums in combination with turquoise-coloured butterflies. ‘Splendid history’ is a luxurious style, staged with modern trappings, that achieves powerful statements with large leaves of exotic plants such as monstera, agave and palm, set off by orchids and allium heads in, for instance, gold pots or with black garlands and golden glitter. Exhibitors offer customer-oriented concepts Every company that follows the latest trends and looks for special products can enrich its presentations with fresh flowers and plants. It could be a concept store, a gift boutique or furniture store that wants to ensure its assortment is up-to-date. It could also be a hotel or event management company wanting to make an even more appealing display. The fresh products offered by growers throughout the year are customer oriented and easy to handle. At Floradecora, Holland’s […]