Episode 346: The Genius of British Floral Artist Joseph Massie

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Episode 346: The Genius of British Floral Artist Joseph Massie

Joseph Massie We’ve been running a special promotion called the Slow Flowers Luxury Package — offering anyone who registers for the Slow Flowers Summit this coming June 29th a bit of encouragement to register early. The promotion ended on Sunday, April 22nd — Earth Day . And I’m excited to announce our winner, chosen in a blind drawing: And I’m excited to announce our winner, chosen in a blind drawing: Marian Purviance of What Cheer Flower Farm in Providence, Rhode Island. Marian, we’re so happy to award you with the $400 gift package, which includes a full year Premium membership in Slow Flowers and one night’s stay at the Marriott Wardman Park, the Summit hotel. Marian will receive the gift package valued at $400, which includes one year Premium membership in Slow Flowers and one night’s stay at the Marriott Wardman Park , the Summit hotel. Congratulations! There will be a new Summit promotion announced next week, so if you missed this chance, tune in for more details to enter. Please join us for what promised to be a fantastic day of networking, inspirational presentations and personal growth. I can’t wait to see you there! A Joseph Massie creation. Today’s guest is British floral designer Joseph Massie , a featured instructor at Tobey Nelson’s recent Whidbey Flower Workshop . I have been so eager to interview Joseph in anticipation of my joining the other instructors at the Whidbey Flower Workshop. Our paths crossed there and Joseph graciously agreed to let me turn on the recorder for a lovely conversation. Take a look at this floral ceiling! He may never remember our having met two years ago during Detroit Flower Week , when of course I made sure to introduce myself and congratulate him for the amazing floral installation that he and students created for the final dinner, hosted by another genius floral friend, Lisa Waud of pot & box . I was eager to see and learn from Joseph, especially thanks to Tobey’s workshop billing that promised Joseph would “guide us through all the layers of designing and engineering large-scale, foam-free floral installations.” You can see photographs of some of the highlights of the Workshop here: Here’s more about Joseph: Frequently referred to by the media as ‘the floral artist of his generation,’ Joseph Massie is widely regarded as one of Europe’s top botanical artists. Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began spending his weekends working in his hometown of Liverpool, UK. Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds. Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed […]