According to the National Retail Federation’s (NRF) annual Easter Spending Survey, conducted by Prosper Insights and Analytics, spending for the 2016 holiday expected to reach $17.3 billion. Those celebrating the holiday plan to spend an average of $146, an increase of $5.38, or 3.8 percent, over last year’s $140.62 per person, which resulted in total spending for the 2015 holiday of $16.4 billion.
Here is a breakdown of what consumers are estimated to spend:
- $5.5 billion on food
- $3 billion on clothing
- $2.7 billion on gifts
- $2.4 billion on candy
- $1.2 billion on flowers (6.9 percent of total spending, averaging $10.13 per person)
The survey also revealed that:
- 58.4 percent of consumers will shop at discount stores
- 41.4 percent will go to department stores
- 24.7 percent will shop at local businesses
- 21.4 percent plan to shop online, which is up from 18.8 percent from last year
- 22.8 percent of smartphone users will research products on their devices, and 14.9 percent will use their devices to make a purchase.
The survey of 7,264 consumers was conducted March 1-8, 2016, and has a margin of error of plus or minus 1.2 percentage points.