Colombia: Alexandra Farms adds new varieties, updates look

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    Colombia: Alexandra Farms adds new varieties, updates look

    As of January of this year all of Alexandra Farms’ shipments to the USA are being packed in new packaging that features their new logo. They will be transitioning all of their other markets, communications, web pages, social media accounts and everything else over to this new look. New packaging for the boxes. The logo is inspired by the work of Pierre-Joseph Redoute and his botanic illustrations of Empress Josephine Bonaparte’s rose collection in Mal Maison in the south of France in the late 1800s. He made over 300 anatomically correct drawings of her entire rose collection – and thanks to him, Josephine’s collection will live forever. New appearance sleeve (on the left) and new label (on the right). The grower has also introduced several new varieties for the 2018 wedding season. Golden Mustard This is a Dutch hybrid Tea rose. The grower included it in their line because of its unique color. The sandy shade of tan and café latte is sure to make this rose a favorite of wedding designers. And it is just in time for the wedding season. Princess Maya (Night Rain) This beautiful blush rose is a new addition to the Princess Japanese Garden Rose collection. It is fragrant, a reliable opener, and has a great 8-10 day vase life (after 5 days of shipping). Princess Suki (Loved One) This is another new addition to the Princess Japanese Garden Rose collection. Suki’s beauty comes from the striking contrast in color between the cream center and the hot pink exterior. Her shape is also cabbage making her dubley unique. She is a reliable opener, has a great 8-10 day vase life (after 5 days of shipping) and easy to work with. Sabrina Sabrina comes from the south of France. Bred by the Meilland family, close to Cannes and St Tropez, Sabrina is a small, lovely flat rosette shaped rose sure to enamor the innocent. Her petals fade from an interior blush to an almost pure white, with a coquettish button in the center. Tiara Tiara is also a Dutch Hybrid Tea rose that makes the collection because of her fabulous antique lavender color brought out by greenish tinge on the exterior petals. This rose is quite unique and adds another hue to wedding work. For more information: Alexandra Farms www.alexandrafarms.com 2/27/2018 US: Infographics illustrate benefits of indoor plants 2/22/2018 Dramm offers VideoChat with service team 2/21/2018 “The future of Women’s Day is purple” 2/20/2018 Terra Nova Nurseries launches interactive website 2/19/2018 US: SAF responds to 28 cases of harmful floral publicity at Valentine’s Day 2/16/2018 UK: Earley forecasts 2018/19 color trends 2/16/2018 The association behind Colombia’s fast-growing floral exports 2/16/2018 Spring flowers are on the Flower Agenda in March 2018 2/15/2018 Crypto-artwork of a rose sells for $1 million 2/15/2018 Benary introduces new retail concept for BIG Begonia x benariensis 2/14/2018 “It’s OK to hate Valentine’s Day” 2/13/2018 Shrub Madness returns on February 15 2/9/2018 US: Amazon and Whole Foods Market lower rose prices 2/9/2018 […]