By Brenda Silva Already an inspiration to many floral designers, Holly Heider Chapple can now add personal mentor to her résumé after a recent workshop she hosted. The two-day event, called “It Could Be You,” was held at Chapple’s Hope...
In every culture around the world, flowers are an inseparable part of weddings. Gypsophila, in particular, is a classic, romantic wedding flower that is often associated with everlasting love. Commonly known as baby’s-breath, gyp is back in a big...
By Wendy Lee Editorial style shoots are currently all the rage in the wedding and event industry. The strategic benefits of participating in these style shoots – whether you are a florist, floral retailer or floral importer/wholesaler – were outlined...
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La Belle Esposa

"Floral Renaissance" inspires rebirth of creativity and appreciation fo bridal flowers. Designers: Hitomi Gilliam & Susan Mcleary Location: Fattoria Lavacchio Photo & Video: Amanda Dumouchelle Photography- Amanda Dumouchelle and Mallory Walker Wedding Dress Designer: Lucio Antonucci Flowers: Mayesh Wholesale Florist, Royal Flowers of Ecuador,...
Florists Review Magazine at Agriturismo Fattoria Lavacchio, Elopement with Dalila and Rossario! Designers: Hitomi Gilliam & Susan Mcleary Location: Fattoria Lavacchio Photo & Video: Amanda Dumouchelle Photography- Amanda Dumouchelle and Mallory Walker Wedding Dress Designer: BHLDN Flowers: Mayesh Wholesale Florist, Royal Flowers of Ecuador,...
Picture-Perfect Fall Weddings

Picture-Perfect Fall Weddings

The rustic elegance of this enchanted woodland wedding was framed with an earthy green forest set on a 155-acre mountain retreat. The outdoor altar featured an ivy-laced trellis adorned with clusters of white daisy spray mums and flanked with...
In recent years, there has been an extensive push for florists and floral designers to participate in style shoots. If you’re not familiar with these shoots, they’re usually geared toward the wedding/event industry, where a team of creative individuals...
In June 2016, the United States Supreme Court granted same-sex couples the constitutional right to marry. Surprisingly, a remarkable amount of florists continue to market themselves solely to brides. Not only does this practice of using only the word...
Wedding aficionados were enthralled with the recent marriage between tattoo artist Kat Von D and musician Leafar Seyer, not so much because of the nuptials itself but because the lovebirds went all out with a personal theme for their...
The “In the Making” wedding show was part of an incredible series of events last March at United Floral Inc. (UFI) in Burnaby, British Columbia, Canada. UFI General Manager Tony Graaf worked with Hitomi Gilliam, AIFD, EMC, to put...
Group shot: The family snap with Meghan centre stage. Photo: Getty Images The degree of analysis of every aspect of the Royal wedding has not waned a week after the event. Following the release of the official photos of...
Destination weddings in the Rogue Valley have been made popular by the proliferation of wineries, ranches, barns and other romantic venues, not to mention the region’s natural beauty and Ashland’s famous theatrical scene. It’s not uncommon for couples that...

I Do, Aloha Style

By Debra Prinzing A November 2017 ceremony on the Kohala Coast features an abundance of local tropical flowers and foliages, including Cymbidium, Phalaenopsis, zipper and Mokara orchids, bromeliads, Heliconia, Anthurium, pincushions, ginger, Plumeria, bottlebrush, Eucalyptus, pepperberry foliage, lauae and kupukupu...
There’s nothing more symbolic of our profession than a gorgeous, unforgettable bridal bouquet – one that will dazzle down the aisle and add a wow factor to the photographs a couple will look at for years to come. And...
Wedding days are unforgettable, and part of what creates those memorable scenes are the flowers. From bouquets and boutonnières to archways, centerpieces and beyond, flowers set the stage for some of the biggest days. For the past 18 years, Florists’...

2018 Wedding Trends

FLORISTS’ REVIEW is proud to present “The American Floral Trends Forecast 2018-2019,” the preeminent style report developed exclusively for the floral industry. This eighth edition of our biennial trends forecast debuted in our January 2018 issue, and you can...
First things first: myrtle flowers, the traditional plant of the British Royal Family, have been prized for their meaningful beauty since ancient times. Myrtle trees were especially sacred to Venus, Roman goddess of love, as well as a symbol...
The proposal has been made, the rings have been sized, the date has been set and your big day is on the horizon. All that’s left to do is to say “I do,” right? Well, not quite. You’re planning...

Hint of Blue

Brides will love this romantic collection of luscious garden roses and delicate grape hyacinths and jasmine, entwined by vines and surrounded by fluttering maidenhair fern. Each of the blooms adds its own fragrance to the collection, and a pair...
Fact: Austin, Texas, is the fastest-growing American city. Four-hundred new companies moved to Austin in 2017 – with one-fourth of them from California – and Austin’s citizens are some of the best educated, with 38 percent holding college degrees....
In 2014, Kim Kardashian and Kanye West threw a wedding of epic proportions, spending a reported $136,000 on flowers alone. While their choices aren’t necessarily indicative of the values of the rest of the country, it is true that...
Although I have written quite a few blogs this year, this is the first wedding I have been able to blog that actually took place in 2018. It's so exciting when the professional pictures start to filter through, what...
Epic Posting Alert!!! So be warned this posting is of epic proportions, one of those posts where I've struggled to edit down the images, so much so, I had to ask Jason to help me, he's far more brutal...
Go On An Adventure With

Go On An Adventure With

Kelly and Zac’s wine country barn wedding is an absolutely vision of beauty in the hue of lavender. Grey Collective member Kaella Lynn Events designed a masterpiece of casual elegance with florals by Amanda Vidmar Designs stealing the show...
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