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Konnect with Blooms

Watch as Lori designs a wreath with an assortment of beautiful flowers and greenery provided by BloomKonnect, Boxwood, Celosia, Hydrangeas, Proteas (Pincushion), Leucadendron, Roses (Skyline), and Zantedeschia (Mango and Fantasia) were used to create this lush and full wreath...
In June 2016, the United States Supreme Court granted same-sex couples the constitutional right to marry. Surprisingly, a remarkable amount of florists continue to market themselves solely to brides. Not only does this practice of using only the word...
A gold to a flower shop. What are some of the qualities of a valuable floral designer? • Shows up on time • Treats co-workers with respect • Answers the phone (without being asked to do so) • Promptly attends to walk-in customers...
Wedding aficionados were enthralled with the recent marriage between tattoo artist Kat Von D and musician Leafar Seyer, not so much because of the nuptials itself but because the lovebirds went all out with a personal theme for their...
When working on the “Inspiration for Creation” feature article in our March issue, we were overwhelmed by the number of floral designers who wanted to contribute to that project. Because we could not include everyone, and because we believe...
Fall for Inspiration

Fall for Inspiration

Harvest the season’s traditional and not-so-traditional colors and textures for innovative trend applications and unexpected designs. It’s the time of year for the beloved transition to changing leaves and the emergence of fall-friendly flowers and greenery. And while color usually...
Timeless and Sublime

Timeless & Sublime

FLORAL DESIGNS AND PHOTOS BY LORI MCNORTON TEXT BY MARTI BOONE, CFD The adage “tricks of the trade” and the sound advice it invites come to mind when working with flowers that require specific care to elongate their use and enjoyment....
The third installment in my new series of articles in which I examine and analyze the inner workings – good and bad – of three real flower shops. “I thought I could just buy the store and let the existing...
Florists Review Weddings

Weddings

This month, the staff at Florists’ Review went on the hunt for weddings outside the mainstream. Theme weddings or lifestyle weddings are unique statements about the couples and their desire to break free from the constraints of a traditional...
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Falling for Tulips

Who says tulips are just for Spring? Watch as Lori designs a autumn-inspired arrangement with orange tulips and snapdragons provided by The Sun Valley Group and demonstrates how to make an armature from decorative wire and artificial fall picks....
Petal Passion and Panache

Petal Passion and Panache

The simplicity and elegance of these complementary pieces can transform wedding and special-occasion attire to another level thanks to textural and detailed elements that delight the eyes. Here, noted floral designer Susan McLeary, owner of Passionflower in Ann Arbor,...
As a wedding florist, the budget discussion can be one of the trickiest to navigate. Should you ask for a budget up front? Should you wait to see what the customer wants and then present a price? Should you...
Aware

Aware

There are many types of trends; some have nothing to do with the usual color, style and stories that we have traditionally followed. During a 45-day period from May 31 through July 12 this year, we had the opportunity...
The Blissful Willow

The Blissful Willow

Katie Anderson & Christy Marsh By Jon Bell You won’t find thousands of followers at The Blissful Willow’s Instagram account – not yet anyway – or images of gorgeous flower arrangements from weddings and parties and farm-to-table dinners. What you will find,...

Creativity: Pirjo Koppi

When working on the “Inspiration for Creation” feature article in our March issue, we were overwhelmed by the number of floral designers who wanted to contribute to that project. Because we could not include everyone, we created this column...

From the Publisher

“Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails....
products in bloom cover

Products in Bloom

1. AFB Enterprise, Ceramic Bamboo Pot and 10” Heart Shaped Bamboo, (626) 513-2868, afbenterprise.com 2. burton + BURTON, Farm to Table Mason Jar Vase and Mason Jars Clear with Flowers, (800) 221-2043, burtonandburton.com 3. Danziger - “Dan” Flower Farm,...
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Cosmic

Watch as Lori shares how to create a pomander ball out of 'My White Cosmic™' Gypsophila provided by Danziger- "Dan" Flower Farm, grown and supplied by Much Flowers, and light blue delphinium florets from The Sun Valley Group. A...
Who: Melanie Harringon, owner and designer What: Dahlia May Flower Farm Where: Trenton, Ontario, Canada Social Media: dahliamayflowerfarm.com, @dahliamayflowerfarm About: Opening a permanent retail shop on the flower farm she runs with her husband, Ontario-based Melanie Harrington is a young entrepreneur who has...
La Fête de Jardins & Loisirs

La Fête de Jardins & Loisirs

Nestled among rolling green valleys and meandering rivers, Domaine Provincial de Chevetogne, about an hour southeast of Brussels, Belgium, was the enchanting setting for the 14th edition of La Fête de Jardins & Loisirs held May 27. Once an...
3-Dimensional Décor

3-Dimensional Décor

Inspired by the ruching technique of a seamstress, this embellishment is fast, easy and customizable for any floral combination with your choice of favorite ribbon. Here, designer Lori McNorton chose a striking black-and-white ribbon to embellish the front of...
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Harvest Time

Watch as Lori creates a bouquet using fresh flowers and dried materials that make us think of the early harvest time. Sunflowers and snapdragons with touches of filler flowers like Asters and Solidago provided by The Sun Valley Group are selected for this...
The canvas for FloralFest 2018 in historic Istanbul, Turkey, was Küçükçiftlik Park, where the palette was a spectacular array of richly colored flowers arranged in just about every medium imaginable. A stroll through this year’s venue invited more than...
For the third year running, Certified American Grown Flowers worked with The Congressional Club to guarantee that all of the flowers and foliage featured at this year’s First Lady’s Luncheon, held May 15 in Washington, D.C, were American Grown. Every...
Structured Alstreomerias

Structured Alstreomerias

Step 1 Assemble all materials, remove the leaves from the lower stems of the Alstroemerias and fill the vase with properly proportioned flower-food solution. Step 2 Use the spiraling technique to create a bouquet. Bind with a piece of rope or...
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