In the midst of one of the harshest winters on record, the Windy City offered a fresh breath of spring air to thousands of flower lovers and gardening veterans and families of all ages with the return of...
Ellen Hoverkamp’s compositions of just-picked flowers, leaves and herbs are modern-day versions of 17th and 18th century herbarium studies – except, instead of pressing and preserving Dahlia petals that eventually yellow with age, she digitally captures three-dimensional blooms in...
The canvas for FloralFest 2018 in historic Istanbul, Turkey, was Küçükçiftlik Park, where the palette was a spectacular array of richly colored flowers arranged in just about every medium imaginable. A stroll through this year’s venue invited more than...
On a small plot of land near Puget Sound in Des Moines, Wash., a quaint maritime city about 15 minutes south of Seattle, is where master gardener Debra Prinzing stops to smell the flowers. Literally. Like the blooms...
3-Dimensional Décor

3-Dimensional Décor

Inspired by the ruching technique of a seamstress, this embellishment is fast, easy and customizable for any floral combination with your choice of favorite ribbon. Here, designer Lori McNorton chose a striking black-and-white ribbon to embellish the front of...
video

Let’s Celebrate

Watch as Lori creates a table piece for your 4th of July get together! Using a patterned cobalt blue vase that has a two-ribbon collar technique, adding red roses, a single hydrangea, and touches of blue limonium for fresh,...

ELEVATED ELEGANCE

A smorgasbord of succulents stars in this captivating centerpiece. Floral design by svetlana (lana) Chernyavsky, aiFd Simple materials are transformed into a singular statement piece for a dining table or sideboard in this creation by Svetlana (Lana) Chernyavsky, AIFD, of Dream...
La Fête de Jardins & Loisirs

La Fête de Jardins & Loisirs

Nestled among rolling green valleys and meandering rivers, Domaine Provincial de Chevetogne, about an hour southeast of Brussels, Belgium, was the enchanting setting for the 14th edition of La Fête de Jardins & Loisirs held May 27. Once an...
Who: Melanie Harringon, owner and designer What: Dahlia May Flower Farm Where: Trenton, Ontario, Canada Social Media: dahliamayflowerfarm.com, @dahliamayflowerfarm About: Opening a permanent retail shop on the flower farm she runs with her husband, Ontario-based Melanie Harrington is a young entrepreneur who has...
products in bloom

Products in Bloom

1. AFB Enterprise, Ceramic Bamboo Pot and 10” Heart Shaped Bamboo, (626) 513-2868, afbenterprise.com 2. burton + BURTON, Farm to Table Mason Jar Vase and Mason Jars Clear with Flowers, (800) 221-2043, burtonandburton.com 3. Danziger - “Dan” Flower Farm,...
Petal Passion and Panache

Petal Passion and Panache

The simplicity and elegance of these complementary pieces can transform wedding and special-occasion attire to another level thanks to textural and detailed elements that delight the eyes. Here, noted floral designer Susan McLeary, owner of Passionflower in Ann Arbor,...
As a wedding florist, the budget discussion can be one of the trickiest to navigate. Should you ask for a budget up front? Should you wait to see what the customer wants and then present a price? Should you...

From the Publisher

“Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails....
Jennifer McGarigle started out in the fashion industry but quickly headed into floristry, establishing her Floral Art studio in Venice, Calif., in 1993. She gained a reputation for an aesthetic that is fresh and fashion-forward, and that landed...
The Blissful Willow

The Blissful Willow

Katie Anderson & Christy Marsh By Jon Bell You won’t find thousands of followers at The Blissful Willow’s Instagram account – not yet anyway – or images of gorgeous flower arrangements from weddings and parties and farm-to-table dinners. What you will find,...
Florists Review Weddings

Weddings

This month, the staff at Florists’ Review went on the hunt for weddings outside the mainstream. Theme weddings or lifestyle weddings are unique statements about the couples and their desire to break free from the constraints of a traditional...
Aware

Aware

There are many types of trends; some have nothing to do with the usual color, style and stories that we have traditionally followed. During a 45-day period from May 31 through July 12 this year, we had the opportunity...
Creativity-Pirjo Koppi

Creativity: Pirjo Koppi

When working on the “Inspiration for Creation” feature article in our March issue, we were overwhelmed by the number of floral designers who wanted to contribute to that project. Because we could not include everyone, we created this column...
The third installment in my new series of articles in which I examine and analyze the inner workings – good and bad – of three real flower shops. “I thought I could just buy the store and let the existing...
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