Holly Heider Chapple talks about her How-to technique article in Florists' Review's November article.
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How-To’s

Floral designers Hitomi Gilliam and Susan Mcleary demonstrate how to's for Florists' Review Magazine Floral Renaissance Italy edition coming out in November 2018. floristsreview.com/subscribe amandadumouchelle.com Designers: Hitomi Gilliam & Susan Mcleary Location: Fattoria Lavacchio Photo & Video: Amanda Dumouchelle Photography- Amanda Dumouchelle and Mallory...
Say YES to the Petal Dress

Say YES to the Petal Dress

With an expiration date almost as short-lived as a Cinderella moment, this magical dress transcends previously established styles and creative norms. While it may not last long, its long-lasting impression is sure to inspire future designs from the things...
Standing Ovation

Standing Ovation

Strong structure, simplified lines, negative space and versatility are the hallmarks of this party prop. And with so many design options, its ROI should be realized in no time. Its design aesthetic includes sections customized for floral-foam bricks but...
Sign of the Times

Sign of the Times

Special-occasion and event signage will never be the same! This stunning floral frame, bursting with roses and Hydrangeas, is the perfect decorative and functional enhancement for an event. Use this frame to flank a warm welcome message, seating chart,...
Jet-Set Jewelry

Jet-Set Jewelry

Unique and exotic wearable floral designs aren’t reserved only for the jet set! They are attainable, affordable and a lot of fun to create. While wearable designs can be genuine conversation starters, they also elevate the art of floral...
Captivating Crescent

Captivating Crescent

A classic crescent design, when created to be seen and hung overhead, can brighten a small event footprint, add atmospheric drama or dress-up a ceiling’s negative space in lieu of tabletop designs. Here, designer Susan McLeary, owner of Passionflower...
Pumpkin Spice Wreath It’s like a pumpkin spiced latte for the eyes! This richly textured and autumn-hued composition signals multisensory cues of seasonal change and the beloved traditions that go with them. Inspired by the sights, smells and textures of...
Bow Tie in Bloom

Bow Tie in Bloom

The showstopper in a tuxedo ensemble isn’t the tuxedo – it’s the command performance of the black bow tie sharply contrasted against a stark white collar. And now, men’s fashion houses may want to take note of the bow...
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Konnect with Blooms

Watch as Lori designs a wreath with an assortment of beautiful flowers and greenery provided by BloomKonnect, Boxwood, Celosia, Hydrangeas, Proteas (Pincushion), Leucadendron, Roses (Skyline), and Zantedeschia (Mango and Fantasia) were used to create this lush and full wreath...
Timeless and Sublime

Timeless & Sublime

FLORAL DESIGNS AND PHOTOS BY LORI MCNORTON TEXT BY MARTI BOONE, CFD The adage “tricks of the trade” and the sound advice it invites come to mind when working with flowers that require specific care to elongate their use and enjoyment....
Petal Passion and Panache

Petal Passion and Panache

The simplicity and elegance of these complementary pieces can transform wedding and special-occasion attire to another level thanks to textural and detailed elements that delight the eyes. Here, noted floral designer Susan McLeary, owner of Passionflower in Ann Arbor,...
3-Dimensional Décor

3-Dimensional Décor

Inspired by the ruching technique of a seamstress, this embellishment is fast, easy and customizable for any floral combination with your choice of favorite ribbon. Here, designer Lori McNorton chose a striking black-and-white ribbon to embellish the front of...
Structured Alstreomerias

Structured Alstreomerias

Step 1 Assemble all materials, remove the leaves from the lower stems of the Alstroemerias and fill the vase with properly proportioned flower-food solution. Step 2 Use the spiraling technique to create a bouquet. Bind with a piece of rope or...
Tropical Nouveau

Tropical Nouveau

Tropical flower arrangements are often architectural, linear, formal-linear or free-form designs, and because of the sizes of some of the botanicals, often relatively large. They also frequently contain only botanicals that are native to the tropics.“Tropical Nouveau” is...

ELEVATED ELEGANCE

A smorgasbord of succulents stars in this captivating centerpiece. Floral design by svetlana (lana) Chernyavsky, aiFd Simple materials are transformed into a singular statement piece for a dining table or sideboard in this creation by Svetlana (Lana) Chernyavsky, AIFD, of Dream...
Molecular Flor-ology

Molecular Flor-ology

Inspired by molecular structures, floral artist Arthur Williams, AIFD, EMC, owner of Babylon Floral Design in Denver, Colo., created a fruit-and-vegetable armature with wood skewers and toothpicks. The innovative creation serves a dual purpose: as an...
Modern Wreath

Modern Wreath

A twist on the traditional wreath form, this suspended crescent is a mix of modern art and 1970s chic. “It speaks to the minimalist, the millennial, the modern art lover, and perhaps to the traditionalist looking for a twist,”...
Cascading Floral Wrap

Cascading Floral Wrap

Like fine jewels, gorgeous blue blooms and rosettes of Sedum cascade among a beaded wire framework that is a piece of art all its own. The teardrop outline at the back of the necklace adds interest at both front...

Hanging Garden

Take your floral design to new heights with this dramatic but easy-to-execute floral tower, which can be suspended from any sturdy anchor for ceremony or special-event décor. Designer Susan McLeary says she added flowers in a “purposely random” fashion...
Monotone and Multitextral

Monotone and Multitextral

Monochromatic is the preferred color harmony of renowned floral and event designer, Ian Prosser, AIFD, AAF, PFCI, NDSF. “That’s who I am,” he says. With this hand-tied vase-drop design, Ian created a color scheme based on the hue of...
Summer Bounty

Summer Bounty

Textural flowers and foliages intermingle in this delightful collection that draws the eye while fragrant garden roses invite one to linger and recall sunny summer days in the garden.Crafted with plenty of dimension, each ingredient’s natural beauty shines as...
Anatomy of a Vase

Anatomy of a Vase

Syndicate Sales is a leader in the manufacturing and distribution of floral hard goods in the United States, employing nearly 300 team members in Kokomo, Ind. The company was co-founded by Fern and Del Demaree, affectionately called “Nan” and...
Wild & Free

Wild & Free

Instagram, Pinterest, home décor shows and magazines all remain filled with shabby chic/farmhouse décor, and that trend continues to inform the summer party scene. Anything with the rustic, vintage look of recycled or found material takes on a starring...
Circle of Love

Circle Of Love

The foliage collar is elevated to a starring role in this updated approach to the classic round bouquet, reinforcing the symbol of eternal love. Shimmering, spiraling Leyland cypress surrounds a creamy collection of hybrid tea roses, garden roses and...
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