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From the Publisher

fruitsuper is a Seattle-based design studio founded in 2008 by Sallyann Corn and Joe Kent. The brand came to my attention when a friend gifted me a trio of powder-coated metal shapes – a circle, a square and a...
Parties & Events

Parties & Events

“The men are in tuxes, the women are in gowns, but it’s just not a party without the flowers!” - Audrey Hepburn This issue promises our readers something pretty special: lush parties and events – the kinds of parties we...
Florists Review Weddings

Weddings

This month, the staff at Florists’ Review went on the hunt for weddings outside the mainstream. Theme weddings or lifestyle weddings are unique statements about the couples and their desire to break free from the constraints of a traditional...

From the Publisher

“Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails....
Question of the Month - August

Question of the Month

Brides today are coming in for their consults sooner. It used to be four to six months out, but today we are booking 12 months out. The majority of brides today are open to suggestions based off inspirations. Many...
35 Under 35

35 Under 35

Every year when we call for nominations for our “35 under 35” honorees, I inevitably get emails and posts to social media complaining that we are discriminating against older members of the floral industry. To this, I simply smile,...
Emily Ellen Anderson loves math, science and adores art. At university, she studied structural engineering and sculpture, eventually qualifying to be a landscape architect. Emily now owns Lola Creative, in Edmonds, Wash. Her company is renowned for creating amazing...
Question of the month

Question of the Month

An understanding of basic biology and botany guides my respect for and care of floral materials. It also influences choices of materials and design if I wish to replicate nature or go “against nature.” An appreciation of architecture encourages...
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” - Steve Jobs When we...
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