As a wedding florist, the budget discussion can be one of the trickiest to navigate. Should you ask for a budget up front? Should you wait to see what the customer wants and then present a price? Should you...
Stay on top of the latest floral trends and plan your strategy for 2019!
The third installment in my new series of articles in which I examine and analyze the inner workings – good and bad – of three real flower shops. “I thought I could just buy the store and let the existing...
When working on the “Inspiration for Creation” feature article in our March issue, we were overwhelmed by the number of floral designers who wanted to contribute to that project. Because we could not include everyone, and because we believe...
beautiful oil painted floral wreath with feathers For those who want to learn how to grow commercial cut flowers, Western Nevada College has the workshop for you. The WNC Specialty Crop Institute is offering a Specialty Cut Flowers-Growing Your...
A business leader recently interviewed several candidates for a customer-service position. All were capable, but the leader said none of them “wowed” him. He asked, “We need to fill the role ASAP; what should we do?” My mind...
A gold to a flower shop. What are some of the qualities of a valuable floral designer? • Shows up on time • Treats co-workers with respect • Answers the phone (without being asked to do so) • Promptly attends to walk-in customers...
Mother’s Day, which falls on May 13 this year, is just 18 days away. That means the next two weeks or so will be some of the busiest of the year for the flower industry. While local florists work...
Traveling the world, Tomas De Bruyne, EMC, owner of Tomas De Bruyne Floral Experiences Worldwide in Ruddervoorde, Belgium, and co-founder of the international floral education program European Master Certification (EMC), divides his time between two diverse yet complementary facets...
female, florist, flowers, working According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day . Eager to get a sizeable piece of that...
Let’s talk about COGS. One of the most important things to master as a florist is how your business turns a profit. Floral designers (whether owners or employees) must have a clear understanding of how to price by...
“I’ve been in business for 40 years, and suddenly, it’s all just slowing down. Very frustrating!” Debbie Samford, the owner of Carriage Flowers & Gifts in Lake Jackson, Texas, shared with me when I visited her shop in June....
Deciding on a wedding budget will help couples stay within their spending range. A wedding budget is essential when planning for your big day. On average, Americans spend $33,391 on their weddings, with the venue and engagement ring being...
This is a busy time of year with weddings, graduations, Mother's Day, and Teacher's Appreciation Day and flowers are a beautiful way to make all of these occasions special. We welcomed back a few of our friends from Viviano...
The Dounan Flower Market is the biggest in the country and sends blooms throughout the region. Photo: Yujing Liu US President Donald Trump (seen on Friday) has announced that he will ‘let ZTE reopen’ if it pays a...
BloomKonnect Company Profile

BloomKonnect Company Profile

BloomKonnect is a business-to-business online marketplace revolutionizing how flowers are bought and sold, offering more than 45,000 flower types available by color, variety, length, farm and country. “We provide a global marketplace and supply-chain infrastructure so florists can buy...
fruitsuper is a Seattle-based design studio founded in 2008 by Sallyann Corn and Joe Kent. The brand came to my attention when a friend gifted me a trio of powder-coated metal shapes – a circle, a square and a...
PRESS RELEASE CONTACT: Christine Boldt, 305-593-2383 christine@afifnet.org AFIF: America’s Flower Connection presents “MIAMI FLOWER EXPERIENCE” Event for Floral Buyers to Connect with Miami Flower Importers MIAMI, FL: – AFIF: America’s Flower Connection presents the Miami Flower Experience that will...
There’s a place on the outskirts of Austin, Texas, where everyone who walks through the door is family. There are actually two doors to enter this delightful flower and gift shop called Magpie Blossom Boutique, this year’s winner of...
If you talk with artists from any discipline and ask them their opinion on math or science, a common response is: “I went into a creative field so I don’t have to ‘do’ math.” Yet for a rare few,...
The Society of American Florists recently reached out to Amazon about a Facebook post that encouraged users to “Skip the flowers and chocolate this Mother’s Day and get your mom something personal. The company has promised to edit the...
FOR IMMEDIATE RELEASE EQUIFLOR CORP./RIO ROSES AND P&F COSTA RICA FLOWER FARMS ARE COMING TOGETHER Miami, FL – Equiflor Corp. and P&F Costa Rica Flower Farms are excited to announce that they have merged companies to further enhance the...
Changes Are in Store for the Floral Distribution Conference Molly Alton Mullins, WF&FSA Executive Vice President Each year hundreds of wholesale florists and floral suppliers attend FDC, WF&FSA’s Floral Distribution Conference . This event has taken place for many...
By Julia Marie P. SchMitt, aifd, eMc With the perfumed scented trade winds of frangipani (Plumeria), ginger and other tropical delights gently blowing over the Hawaiian Islands, it is safe to say this is paradise. The natural beauty is rivaled...
Source: SAF 2018 Women’s Day & Easter/Passover Surveyed April 8 to 2,939 retailers. 5.9 percent response rate. In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people...
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