SAF/AFE MOVE TO NEW HEADQUARTERS

After 33 years in its current location, the Society of American Florists (SAF) is moving to a new location. The new 9,000-square-foot office condo will serve SAF as well as 22 other associations and non-profit organizations, including the American Floral Endowment (AFE). Both SAF’s and AFE’s new address is: 1001…

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SAF PROGRAM AIMS TO DRIVE TEENS TO PROM FLOWERS

It’s prom season, and the Society of American Florists (SAF) has launched a public relations campaign around the event to connect teens and flowers. Prom season is the ideal time to help “teens feel a greater connection to flowers, and to spark their interest in purchasing flowers and in understanding…

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Canada Hosts Inaugural Floral Design Competition

The first Maple Cup floral design competition took place in Edmonton, Alberta, in March. The event, organized by Heather de Kok, AAF, AIFD, PFCI, and hosted in conjunction with the Edmonton Home and Garden Show, featured 17 Canadian designers in a live-action challenge to create three floral arrangements in two…

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THE WHITE HOUSE FLORIST MAKES HER STATE DINNER DEBUT

The state dinner that honored Canadian Prime Minister Justin Trudeau and his wife, Sophie Gregoire, marked the public debut of the new White House florist, Hedieh Ghaffarian. Her theme for the March event reflected the coming of spring. Hedieh chose an elegant presentation of orchids, Amaranthus, Hydrangeas and roses in…

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MACY’S FLOWER SHOW CELEBRATES THE BEAUTY OF AMERICA

The annual Macy’s Flower Show, in bloom now through April 3, is themed “America the Beautiful” and gives visitors a breathtaking floral tour of the entire country. The show features thousands of flowers that celebrate the nation’s vast and varied landscapes. The stunning show is wowing visitors in Macy’s stores…

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AIFD “INSPIRATION” IN ORANGE COUNTY THIS SUMMER

AIFD “INSPIRATION” IN ORANGE COUNTY THIS SUMMER Floral designers from across the world will find “Inspiration” at the American Institute of Floral Designers (AIFD) National Symposium, taking place in Anaheim, Calif., July 3-7, 2016. “Inspiration” is a five-day event that will feature stage presentations from never-before-seen international talent and emerging…

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EASTER SPENDING PROJECTED TO REACH ALL-TIME HIGH

According to the National Retail Federation’s (NRF) annual Easter Spending Survey, conducted by Prosper Insights and Analytics, spending for the 2016 holiday expected to reach $17.3 billion. Those celebrating the holiday plan to spend an average of $146, an increase of $5.38, or 3.8 percent, over last year’s $140.62 per…

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TAKE ADVANTAGE OF EDUCATIONAL OPPORTUNITIES

Florists looking to expand their design skills and business knowledge have a wealth of opportunities this year, thanks to educational offerings from BloomNet, FTD and Teleflora. Here is a list of sessions available to you: BLOOMNET/FLORIOLOGY INSTITUTE March 13-15, 3-Day Principles & Elements Dallas, Texas 516-237-7973 June 5-9, 5-Day Competition/Certification…

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PHILADELPHIA’S 187TH ANNUAL FLOWER SHOW

The 187th annual PHS Philadelphia Flower Show, themed “Explore America,” is celebrating the centennial of the National Park Service as well as our country’s majestic landscapes, rich history and vibrant culture March 5-13 at the Pennsylvania Convention Center. The flower show includes floral displays inspired by popular Crafted from succulents…

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FLORIST AND BUSINESSMAN ALBERT FELLY, AAF, DIES AT AGE 90

Albert Felly, AAF, longtime florist, businessman and entrepreneur in Wisconsin and Arizona, died Jan. 17, 2016, at his home in Green Valley, Ariz. He was 90 years old. Albert began his career in the floral industry with his first wife, Mary, in 1949, when they opened their first flower shop,…

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VALENTINE’S DAY SALES

Our annual Valentine’s Day survey asked floral departments across the country to share their sales results for Valentine’s Day 2016 and found that 53 percent of florists experienced decreased customer spending during the holiday weekend. Nearly half of respondents (46 percent) reported sales decreases between zero and 10 percent, and…

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NRF PREDICTS RETAIL HIGHER-THAN-AVERAGE SALES GROWTH FOR 2016

In its just-released 2016 economic forecast, the National Retail Federation (NRF) projects that retail industry sales will grow 3.1 percent, higher than the 10-year average of 2.7 percent. The NRF also reported: Nonstore sales should grow between 6 percent and 9 percent. Economic growth is likely to be in the…

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VALENTINE FLOWERS ENDORSED ON DAYTIME TALK SHOW

While you were busy last week with Valentine’s Day, the ladies on the daytime gabfest The View named “flowers, professionally designed by a florist” as its first go-to gift suggestion for audience members and viewers. Actually a “procured” product placement by Teleflora, the recommendation on the Monday, Feb. 8 episode…

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RETAIL HOLIDAY SALES INCREASE 3 PERCENT

Overall retail sales (in store and online) for the 2015 holiday season increased 3 percent, to $626.1 billion, according to the National Retail Federation (NRF). Online sales grew the most — 9 percent, to $105 billion. The NRF considers this solid growth considering the unforeseen weather events across the country…

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$3.3 BILLION IN VALENTINE’S DAY FLORAL SPENDING IS PREDICTED

Floral market researcher Prince & Prince, Inc. (P&P) is predicting that U.S. consumers will spend $3.3 billion on floral products for Valentine’s Day 2016, up 3.1 percent from the firm’s projected $3.2 billion spending in 2015. The $3.3 billion figure includes all fresh floral products as well as any associated…

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ROSE PARADE FLOATS TAKE SPECTATORS ON A FLORAL ADVENTURE

For the 2016 Tournament of Roses Parade, 44 floats that were bedecked in flowers and other natural materials paid amazing salutes to the parade’s “Find Your Adventure” theme. Four floats received “California Grown Certification,” indicating that 85 percent of the botanical materials used were grown in California. Here are photos…

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INCREASE SALES AND BOOST PROFITS IN 2016

“Bigger Sales Every Day: Your 60-minute Sales and Service Action Plan for 2016” is the latest webinar from Florists’ Review and FloralStrategies. This brand-new educational event will be presented at two times (11 a.m. and 3 p.m. Eastern) on Friday, Jan. 29. During the webinar, renowned floral educator and FloralStrategies…

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FLORAL ROOM DECORATIONS: THE ULTIMATE COLLECTION

Floral decorations invigorate and breathe life into any environment. Floral Room Decorations: The Ultimate Collection (from the team at Bloom’s Professional) features hundreds of European-influenced designs made of fresh flowers, foliages and plants as well as permanent and dried materials used in a variety of unusual and innovative fashions. The…

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PANTONE CHOOSES THE COLOR(S) OF THE YEAR

The Pantone Color Institute, the global authority on color, has chosen two colors to portray 2016. Rose Quartz (Pantone13-1520), a soothing pink, and Serenity (Pantone 15-3919), a serene blue, have been chosen to represent multiple industries, including fashion, beauty and interior design as the 2016 Color of the Year. The…

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FLORAL BOUTIQUE OPENS IN DOWNTOWN MANHATTAN

L’Olivier Floral Atelier, known as the “haute-couture” of floral design among New York’s A-listers, has partnered with Dümmen Orange, a worldwide flower breeder, to bring a “pop-up shop” to Brookfield Place, an uber upscale shopping and dining emporium in the Battery Park City neighborhood in lower Manhattan. Called the Brookfield…

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TOURNAMENT OF ROSES CHOOSES 2016 JUDGES

The Tournament of Roses has selected Tom Bowling, AIFD, PFCI, Timothy Lindsay and Jodie Petersen to judge floats entered into the 2016 Rose Parade, which is now in its 127th year. The judges will grant awards based on criteria, such as creative design, floral craftsmanship, artistic merit, computerized animation, thematic…

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DESIGNS BY BUDDY’S CONTEST WINNER ANNOUNCED

Designs by Buddy has announced Sarah Ostermann of Schroeder’s Flowers in Green Bay, Wis., as the grand-prize winner of the “Boutonniere & Corsage Contest” with her rustic-themed design utilizing the Boutonniere Buddy pin (pictured). Sarah was chosen over nearly 30 other contestants to receive the grand prize of $500 because…

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MAXIMIZE YOUR “SMALL BUSINESS SATURDAY” SALES

Now in its fourth year, “Small Business Saturday” (the Saturday after Thanksgiving) is a consumer event created by American Express encouraging shoppers to “shop small” in their communities. Here are seven tips from Bob and Susan Negen, and Bob Phibbs – all retail experts – for small businesses ready to…

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FLOWER COMPANY MAKES OPRAH’S LIST … AGAIN!

For the second year in a row, a product from High Camp Supply, a San Francisco, Calif.-based boxed flower shipper, made Oprah Winfrey’s annual “Holiday Favorite Things” list. This year, that product is the High Camp Vine and Bloom Box Holiday Jewel Collection. Created exclusively for Oprah, the box of…

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PROFLORA’S OUTSTANDING VARIETIES

More than 7,000 visitors from 60 countries attended Proflora, Colombia’s biennial flower show, in October. One of the many highlights was the Outstanding Varieties Competition. Flower breeders and growers submitted 431 varieties. A panel of seven judges, selected for their knowledge of floriculture, chose the winners.   The Grand Champion…

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WF&FSA CONVENTION HIGHLIGHTS

2015 RETAIL FLORIST OF THE YEAR: LILIUM FLORAL DESIGN Lisa Pritchett of Lilium Floral Design in Colleyville, Texas, was recognized as the 2015 “Retail Florist of the Year” by Florists’ Review magazine and WF&FSA. Click here to read the story about Lilium. LEN LEVY HONORED WITH 2015 LTK AWARD ⋅…

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BLOOMNET “PARTNERS” WITH UBER’S NEW DELIVERY SERVICE

On Oct. 14, on-demand ride provider, Uber, launched an on-demand delivery service, UberRUSH, in New York City, Chicago and San Francisco, and BloomNet has signed on as a “business platform partner.” UberRUSH partners with local businesses to provide delivery of their products to consumers — “in minutes,” the company states…

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REMEMBERING KNUD NIELSEN JR.

Knud Nielsen Jr., who at age 23 assumed leadership of his family’s business, Knud Nielsen Company, died Oct. 16 at the age of 92.  Based in Evergreen, Ala., Knud Nielsen Company is a leading supplier of dried flowers and preserved materials. Knud Nielsen Jr.’s father, Knud Nielsen Sr., began the…

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NRF PREDICTS HEALTHY HOLIDAY SALES GROWTH

The National Retail Federation (NRF) is forecasting that 2015 holiday sales will rise a solid 3.7 percent to $630.5 billion, significantly higher than the 10-year average of 2.5 percent. Sales in November and December are expected to represent 19 percent of the retail industry’s annual sales of $3.2 trillion, the…

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AMERICAN FLORAL ENDOWMENT SCHOLARSHIPS AVAILABLE

The American Floral Endowment (AFE) is now accepting applications for two scholarships available to graduate students who wish to further their floriculture education to become leading floriculture scientists and educators. The Altman Family Scholarship was created by Ken and Deena Altman, who have supported numerous efforts to improve education and…

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MAYESH ANNOUNCES ITS 2016 DESIGN STARS

After more than 2,000 votes were cast for 17 contestants, Los Angeles-based Mayesh Wholesale Florist announced its 2016 Mayesh Design Stars: Jerome Raska, AIFD, AAF, PFCI, CF, Blumz … by JR Designs in Detroit, Mich., and Shawn Michael Foley, HotHouse Design Studio in Birmingham, Ala. Sharing the title of the fourth…

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A HOME’S REBIRTH IN FLOWERS

After months of preparation, the Flower House, a one-of-a-kind floral art installation in an abandoned house near Detroit, Mich., will be ready for visitors on Oct. 16-18. After the weekend is over, the house will be demolished and the property turned into an urban flower farm. Floral designer Lisa Waud…

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NEW WHITE HOUSE FLORIST CHOSEN

In a press release, the White House announced the appointment of Hedieh “Roshan” Ghaffarian as the new chief floral designer. She was reportedly chosen because of her experience and floral design portfolio. Roshan and her family immigrated to Los Altos, Calif., from Tehran, Iran, as a child, following the Iranian…

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SIGN UP FOR “SMALL BUSINESS SATURDAY”

“Small Business Saturday,” the Saturday after Thanksgiving, is a consumer event created by American Express encouraging shoppers to “shop small” in their communities. A report from the National Federation of Independent Business (NFIB) and American Express reveals that an estimated 88 million consumers shopped at small businesses on Small Business…

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FLOWER-INFUSED DRINKS: A NEW HEALTH TREND

The Baltimore Sun has published an article detailing how flower-flavored drinks are a growing trend in health food stores such as Whole Foods Market. This flower trend is also showing up in snacks like chocolate and popcorn. Blossom Water, a Massachusetts-based company, started its flower-infused water business more than two…

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SAF CAMPAIGN PROMOTES FLOWER BUYING AND SHARING

As part of its “Petal It Forward” campaign, the Society of American Florists’ (SAF) will randomly present two flower bouquets each to people throughout New York City on Wednesday, Oct. 7. Each recipient will be asked to “Petal It Forward” by giving one of the bouquets to someone in his…

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SAF HONORS OUR INDUSTRY’S BEST

At the Society of American Florists’ (SAF) 131st annual convention, held in Amelia Island, Fla., Sept. 9-12, the organization recognized a number of our industry’s brightest stars with its annual awards and inductions. • Floriculture Hall of Fame The floral industry’s greatest honor was bestowed on Del Demaree Jr., AAF,…

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