Trend Summit: Vancouver, British Columbia. Kelly Mace of Smithers-Oasis explains what she got out of attending this inspiring 3-day event.
Holly Heider Chapple talks about her How-to technique article in Florists' Review's November article.
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Foraged Fall

Watch as Lori uses foraged materials to create a unique one of a kind design. Peeled birch bark, foam sheeting, adhesive spray and bark wire are used to construct a natural log looking container. By using cuttings from the...
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How-To’s

Floral designers Hitomi Gilliam and Susan Mcleary demonstrate how to's for Florists' Review Magazine Floral Renaissance Italy edition coming out in November 2018. floristsreview.com/subscribe amandadumouchelle.com Designers: Hitomi Gilliam & Susan Mcleary Location: Fattoria Lavacchio Photo & Video: Amanda Dumouchelle Photography- Amanda Dumouchelle and Mallory...
By Brenda Silva Already an inspiration to many floral designers, Holly Heider Chapple can now add personal mentor to her résumé after a recent workshop she hosted. The two-day event, called “It Could Be You,” was held at Chapple’s Hope...
Texas Floral Forum

Texas Floral Forum

By Jodi McShan, aaf, tMf July brought florists from Texas and surrounding states to League City, just outside of Houston, to experience the 2018 Texas Floral Forum, presented by Texas State Florists’ Association (TSFA). For three days, attendees participated in...
Ten of America’s most talented floral designers faced off in the FTD America’s Cup at AIFD National Symposium in Washington, D.C., in July. The winner will represent the United States in FTD World Cup, which will be held at...
By Julia Marie P. SchMitt, aifd, eMc With the perfumed scented trade winds of frangipani (Plumeria), ginger and other tropical delights gently blowing over the Hawaiian Islands, it is safe to say this is paradise. The natural beauty is rivaled...
When progressive and curious flower people come together, it’s no surprise that innovative ideas develop, align and reemerge with a new focus. That’s exactly what took place at the second annual Slow Flowers Summit on June 29, which drew...
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Puscina Farm

Meet Puscina Farm Sisters Mara, Laura and Teresa Cugusi! The first all-organic flower farm in Italy. These three sisters are also at the heart of the SlowFlowers movement in Italy, which is inspired by Slow Food, Slow Travel and Debra...
fruitsuper is a Seattle-based design studio founded in 2008 by Sallyann Corn and Joe Kent. The brand came to my attention when a friend gifted me a trio of powder-coated metal shapes – a circle, a square and a...
Plant Kingdom

Plant Kingdom

A few months ago, The Wall Street Journal published a page-one story titled “Forget the Cat Ladies, Meet the Plant Parents,” followed quickly by a Los Angeles Times’ piece headlined “Love Being #plantparents.” More than a year earlier, in June...
In every culture around the world, flowers are an inseparable part of weddings. Gypsophila, in particular, is a classic, romantic wedding flower that is often associated with everlasting love. Commonly known as baby’s-breath, gyp is back in a big...
Say YES to the Petal Dress

Say YES to the Petal Dress

With an expiration date almost as short-lived as a Cinderella moment, this magical dress transcends previously established styles and creative norms. While it may not last long, its long-lasting impression is sure to inspire future designs from the things...
By Wendy Lee Editorial style shoots are currently all the rage in the wedding and event industry. The strategic benefits of participating in these style shoots – whether you are a florist, floral retailer or floral importer/wholesaler – were outlined...
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Bag of Treats

Watch Lori designs these Halloween to-go arrangements using goody bags and assorted fall flowers. Add webbed mesh, raffia, spiders and candy treats to finish off the delightful bag of treats.
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Podere La Rocca

Podere La Rocca is an 80-year-old farmhouse, situated amid acres of grapes, pears and wheat. Close to Montepulciano. Podere La Rocca is owned by second-generation family, Elena Alessio, Federico Alessandra and Marianna Alessandra. Florists's Review, Susan Mcleary and Hitomi Gilliam stopped...
https://www.youtube.com/watch?v=yZbISJ-43U0 xxxx
Standing Ovation

Standing Ovation

Strong structure, simplified lines, negative space and versatility are the hallmarks of this party prop. And with so many design options, its ROI should be realized in no time. Its design aesthetic includes sections customized for floral-foam bricks but...
By Jon Bell On one November weekend every year since 2014, floral designers from around the Pacific Northwest have transformed Lan Su Chinese Garden in Portland, Ore., into an extravagant and exotic wonderland of chrysanthemums. Their floral designs have colored the...
Parties & Events

Parties & Events

“The men are in tuxes, the women are in gowns, but it’s just not a party without the flowers!” - Audrey Hepburn This issue promises our readers something pretty special: lush parties and events – the kinds of parties we...
Lavish floral décor by renowned designers to exhilarate and revitalize your creative processes. By Wendy Lee When you look at the glitzy and glamorous photos of someone else’s floral design work, do you ever feel envious? Do you wonder if...
FLORISTS’ REVIEW cordially invites the floral design community to take part in the next exciting installment of “The American Floral Trends Forecast 2018- 2019” report’s “Parties and Events” addendum. The four leading trends identified at the beginning of the...
Sign of the Times

Sign of the Times

Special-occasion and event signage will never be the same! This stunning floral frame, bursting with roses and Hydrangeas, is the perfect decorative and functional enhancement for an event. Use this frame to flank a warm welcome message, seating chart,...
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