When working on the “Inspiration for Creation” feature article in our March issue, we were overwhelmed by the number of floral designers who wanted to contribute to that project. Because we could not include everyone, we created this column...
Your Presence is Required

Your Presence is Required

Dear Florist, Are you present? Of course, you are! At this moment, reading these words, you are because being present is a moment-to-moment phenomenon. How much of the time do you spend being present? More importantly, do you understand what...
If you talk with artists from any discipline and ask them their opinion on math or science, a common response is: “I went into a creative field so I don’t have to ‘do’ math.” Yet for a rare few,...
Results-Oriented Mind-set

Results-Oriented Mind-set

Dear Florist, How often do you walk in your customer's shoes? Do you know what’s most important to them? How can you make their life better? Understanding and improving the customer experience every day is a best practice. To be a...
They come from far and wide. Some have been dabbling in flowers since before they can remember; others found their floral calling later in life.They are designers and florists, farmers, growers and floral educators. They are creative and dynamic,...
When Alice Rossiter Lewis, founder of Alice’s Table, says, “We’re looking at the floral industry in an innovative way,” she’s not kidding. Her Boston-based company, founded in 2015, makes it easy for women to host flower-arranging parties. All the...
Indulge in Curiosity

Indulge in Curiosity

Dear Florist, Do you use curiosity to support yourself and your team? Curiosity is a powerful tool. It makes you present because the curious can't get bored. Curiosity also keeps you open to exploring options instead of getting stuck on a limiting...
Flowering in the Low Desert

Flowering in the Low Desert

As is true with so many floral designers, Kate Minelian followed a long and winding path that eventually led her to Palm Springs, Calif., where she put down roots and founded Studio Kate Floral. Today, Kate designs weddings and...
Creative Fulfillment

Creative Fulfillment

On Vancouver Island, along the western edge of Canada, gardener, designer, writer and teacher Christin Geall grows flowers and shares her designs with the world through Cultivated by Christin, a creative studio launched in 2015. Christin’s eclectic background includes pursuits...
Insult-Proof Your Life and Mind

Insult-Proof Your Life and Mind

Dear Florist, Are you insult proof? Hostility can strike from anywhere and has a wide range from silent to verbally insulting. It is helpful to let all of it pass through you without taking it personally. Recently in Chicago, I had the...
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