THE NRF PREDICTS RECORD SPENDING FOR VALENTINE’S DAY
Consumers must be in the mood for romance this year — spending for Valentine’s Day is expected to reach $19.7 billion, a record high, the National Retail Federation (NRF) forecasts. Of that total, $2.0 billion will be spent on flowers.
THE 2016 FIELD TO VASE DINNER TOUR BEGINS IN MARCH
The American Grown Field to Vase Dinner Tour, a series of pop-up communal dining experiences that take place at American flower farms and greenhouses across the country, has announced its 2016 tour dates and locations. The first stop will be at Sun Valley Floral Farms in Arcata, Calif.